2017: Army ad promotes friendship and travel Adrian Major echoed Ms Aldridge's concerns. BBC News reports that the army’s latest recruitment posters utilize what are largely considered to be disparaging terms when describing their desired potential enrollees. The British army is calling on “snowflakes, selfie addicts, class clowns, phone zombies, and me, me, millennials” to join its ranks in a recruitment drive targeting young people.. Related. This site does not endorse any advertisement. If you’re interested in a career as a driver in the British Army head to the website, apply.army.mod.uk or join the Army at one of the many virtual recruitment events. A controversial Army recruitment campaign aimed at 'snowflakes' was the most successful in a decade, it has been revealed. A new advertising campaign from the British Army is raising eyebrows with its unconventional attempt to reach out to a younger generation. His son Jimmy, from Cleethorpes, was 18 when he was killed by a rogue Afghan policeman in November 2009. ... Agency TV Producer: Kim Knowlton, COI. British Arrows Awards Archive. Army aims to win new recruits with promise of 'lifetime confidence' A recruitment drive aims to show how a career in the army can build lifelong self-confidence in contrast to short-term boosts. The new £1.6m ad campaign is aimin… The British Army has unveiled its latest recruitment campaign after struggling to get new recruits through the door last year. Vintage ads are shown here in fair use context. prev next. Commercials (TV/Cinema/Online) / 2010-2011. Every gallery's images are © by their original company or artist. The British Army has released a new advert showing a Muslim soldier praying as it defied critics of an inclusive recruitment campaign which critics have called 'politically correct'. A TOP soldier has slammed the British Army for an advertising campaign offering new recruits ’emotional support’ and a ‘place you belong’. British Army Recruitment Commercial: Whiteboard: Emma. BBC 'WASHES WHITER' COMMERCIALS COLLECTION 1955. Army recruitment applications 'almost double after snowflake millennial ad campaign' Recruitment drive targeted ‘snowflakes, phone zombies, binge gamers, selfie addicts, and me, me, millennials’ Nick Terry who works for Capita, developed the ‘Army Confidence Lasts A Lifetime’ recruitment campaign and said the creatives devised the ad for young people who normally wouldn’t “see the army as their first port of call.”.